Brands Engaging Audiences: Finding the Balance Between Selling and Storytelling
With content marketing at an all time high, progressive brands are leveraging YouTube for more than just advertising purposes. Whether it’s to inspire or entertain an audience, these brands are creating meaningful and emotional connections with thousands of consumers through entertaining content. However, for brands to exist, they need to generate sales. This panel will explore how brands have found creative ways to tell a product story and educate consumers about new products and promotions beyond advertising. Top brands will discuss what the future holds for content and commercial marketing on YouTube, and their strategies behind creating content that audiences want to watch while meeting product sale goals.