Neuromarketing: Insights Into Brand & Creator Partnerships Through Facial Coding

28 Sep 2017
13:00-13:15
Theatre

Neuromarketing: Insights Into Brand & Creator Partnerships Through Facial Coding

Facial coding has become a darling in the world of consumer marketing. While some brands are using this to directly research consumer emotions and responses to products, new studies suggest that facial coding may also be incredibly insightful when brands choose to integrate their products into influencer videos.

gen.video’s Teresa Cantwell shares new findings on how facial coding of brand integrated influencer videos alters the way in which consumers react to products and how this powerful tool can help gain better insight into working creatively with a creator.