Risk, Resonance, Reward: Strengthening Your Voice Through Storytelling
It’s all about storytelling. In a time where we don’t necessarily care about how we consume the content (over TV, laptop, mobile etc) one thing is certain, we desire a connection to a story, and the journey that it takes us on. In this session we will look at the creative minds behind some of the best and most beloved brand stories out there. We will explore the creative dance between publisher, agency and brand, and how everyday insights help shape powerful campaigns that have resonated with millions.