Erick Schwab brings over fifteen years of experience within the digital entertainment industry, specializing in developing premium original content, distribution, measurement, and securing integrated brand sponsorships with Fortune 500 brands. Erick’s content career began at The ManiaTV Network in 2006, where he served as Eastern Director and was one of first people in the industry to work with content creators and brands behind a new media model. Prior to joining BroadbandTV, he was heading up brand partnerships at Believe Entertainment Group, a leading independent digital studio. In this role Erick spearheaded major original content launches across platforms such as Hulu, Microsoft/Xbox, AOL, Twitter, and YouTube. Erick is currently COO of SYLO, the third-party standardized metric for influencer marketing, which he co-founded in 2016 to meet the demand by both brands and creators for independent validation and transparency into influencer marketing campaigns.