Barbato is a leading expert in the area of monetizing entertainment and video content online, on cable and on television. He is currently in charge of partnerships for Tubi TV and developing their influencer and branded partner co-promotions as well as involved in their rebranding and other marketing efforts.
He has diverse experience spanning over 25 years, from running a consumer and trade marketing division for MGMtv and Starz Movie Network to being a founding partner in two successful Internet companies (RipeTV & Apricot Corp). In his career he has raised over $45 million for start up companies; directed over 250 million visitors to various digital content; achieved millions of dollars of sales and managed marketing budgets in excess of $40 million. He has also held executive positions at Sony/Columbia TriStar, Warner Bros., Genesis and Harmony Gold; won numerous creative awards for marketing; and spoken on scores of industry panels.