Kaaren Whitney-Vernon

Founder & CEO, shift2

Kaaren Whitney-Vernon

Founder & CEO, shift2

Biography

Founder and CEO of shift2, a branded entertainment agency servicing Fortune 500 clients, shift2 is recognized for their visionary approach to reaching millennials and youth. With a focus on collaboration between agencies and brands, shift2 creates engaged audiences and drives profitable brand experiences.  Kaaren is a maverick in branded entertainment and has been quoted in BNN, Adweek, The Wall Street Journal, Globe and Mail and on CBC and she is part of the movement to bring a universally accepted measurement for branded content.

She is the President of the newly formed Canadian chapter of the global Branded Content Marketing Association.

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