Rick Matthews is Vice President of International at Kin Community, a global digital media company and creator community that inspires women around the world through high-quality video content. Under Matthews’ leadership, Kin has expanded to key international markets, including Canada and Australia, with additional markets in development. In Canada, the company has seen substantial year-over-year growth and developed a roster of industry-leading lifestyle creators across social platforms. Through its partnership with Corus Entertainment, Kin Canada has also developed and facilitated award-winning, multi-platform campaigns.
Prior to Kin Community, Rick spent 10 years at CBC in a variety of senior roles that spanned both broadcast and digital where he played a key role in developing and executing highly-successful branded integrations. He is passionate about the lifestyle space and has a keen understanding that the future of communication is video.